Long ago I decided that my credibility was the most important thing that I had to lose in writing.
It is easy to make some wild statements to drum up traffic, but most of that traffic bounces quickly.
You bring people back to your blogs with quality content that is interesting and truthful. They become faithful and regular readers.
I am not trying to play any particular role as I write, except that of a writer who tries to present a balanced opinion even when it is nearly impossible to do so.
My degree is in history, and I have worked hard to stand back and look at situations to understand the facts and try to present them as logically as I can. I do that so that I can understand the situation, not necessarily so I can influence others.
I consider myself something of an expert on technology, sales management, leadership and on a number of places where we have lived. I have definite opinions, but I am always willing to hear another point of view. I value my reputation for expertise in those areas.
What I don't like are self-appointed experts who don't have the experience or knowledge to back their statements. I often see folks on forums that believe their opinion no matter how one sided or unsubstantiated is the only possible way to look at things.
It has been my experience that blanket statements are usually wrong. No place, person, or company is as bad or as good as we might expect.
To understand the truth and then make sure it becomes a positive factor in your decisions if a worthy goal for anyone.
If you help others understand the truth and interpret the facts in a way that keeps their options open and their minds moving forward, you have gone one step further.
This is how that I have built my credibility, and how I plan to keep it.