Apathy is not a solution

I was talking to another Realtor the other day about a potential new way to advertise for clients. She indicated that she had little or no enthusiasm for any new tactics.

It occurred to me that apathy is rarely a successful solution. Allowing yourself to become someone who watches while things happen instead of being someone who tries to control the future by being proactive is just not an option for me.

I have found that either working to be a success or planning to get out of what you are doing are really the only options ever available. You cannot just sit and let things happen to you and expect those things to be good.

I have been in tough positions a number of times in my working career. Hiding under the desk has never worked.

Understanding the things that you can change in a tough environment is one of the most important first steps to building a plan to get out of your challenging spot.

You should focus on what you can do to be ready to be successful. If you position yourself to take advantage of the next opportunity for success, you will be in a lots better position than if you spend your time complaining and doing nothing.

Right now real estate is in a terrible tailspin. While we have more buyers looking than we have had in a while, most of those buyers are very finicky and often looking for deals that just do not exist.

I have decided that now is the time to build my brand and to own the content about the areas where I sell real estate.

When serious buyers take the places of the ones we are seeing now, I should be successful. It means that I work harder than some colleagues.

That's is okay with me. I would rather be ready for success than sitting and hoping that things might change.

In the meantime, I will enjoy life here on the Crystal Coast spending as much time on the water as possible thinking about what I can to do to position myself for success.

Waiting for failure is not any more of an option than trying the same things which are not working over and over.

As far as I am concerned a Perfect Beach Day can spur the imagination and lead to success.